TAPE STUCK? LET’S TALK is a mental health awareness campaign designed specifically for the "Analog Generation," people aged 40 and older. Using the nostalgia and mechanics of the cassette tape, this campaign visualize the often invisible struggle of depression. It aim to show that just like a tangled tape, a life that feels "stuck" or "unspooled" isn't broken forever; it just needs patience, care, and the right tools to get back in the groove.
The Logo
The logo reflects the organization’s philosophy. The person (The Face), as their focus is on the mind (The Circle), and they also provide the access to help (The Key). When you feel “stuck,” Wellness Circle is the key to getting back in motion.
